People choose brands that they connect to emotionally. At the heart of this connection is often an origin story—or something similar that reveals the "Why?" behind a brand.

1. The story behind your "Why" shapes the narrative around your brand and offers consumers a chance to step into your story. If they find points of connection, their affinity for your brand will grow.

2. People want to know, see, and interact with the people behind the brand. This addresses the fundamental human need to belong or find people who share interests and passions, which is often a subtle driver in consumer brand decisions.

3. Your "Why" story reveals the distinctive nature of your brand.

4. Getting to know the passions, impulses, and values that fuel your brand offers consumers an insider’s perspective—making them feel like “part of the club.”

Toil Oregon's film is a good example of how compelling it can be to tell the story behind the brand.

WANT TO REACH MORE PEOPLE WITH YOUR STORY?

Nothing can tell your story as powerfully as video. Let us help you create your “Why” video that can grow your business.

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