The Power of Images to Activate the Brain
Why do we rely on images so heavily in communication? Because we understand how they impact the brain.
The brain processes images faster than text—in as little as 13 milliseconds. The brain has to work less hard to receive visual information than text. As a result, it’s always the first place an eye is drawn to.
Visual cues have been necessary for survival—giving humans a long history of fine-tuning them.
Images can evoke strong emotions—which influence attitudes and behavior. If we feel deeply about something—either for or against it—it often leads to a behavior.
Images can transcend language barriers. A painting is the same painting regardless of the viewer's spoken language.
Images have a distinct advantage over text, which is why we use them so pervasively—and why every successful business should understand their potential impact.
Images get attention, are more memorable, and inspire emotions, so investing in good ones is imperative.
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