What Kind of Video Will Your Business Need in 2024?
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If you’re ready to level up your video content game, the next step is figuring out what kinds of videos will fit your goals.
Here are just a few of the video options to consider:
Explainer Videos: Think of explainer videos as your trusty sidekick, swooping in to save the day by simplifying complex concepts and introducing your products or services in even a fun and engaging manner. These bite-sized gems are like the Cliff's Notes of the digital world, helping your audience grasp the ins and outs of what you have to offer. And here's the kicker—studies show that businesses that use explainer videos increase their conversion rates by a whopping 144%.
Product Demo Videos: If seeing your product will sell your product, then video demos are for you. These videos are like the ultimate show-and-tell session, giving your customers a firsthand look at what makes your product shine. Did you know that research suggests that 73% of consumers are more likely to make a purchase after watching a product demo video?
Customer Testimonial Videos: You can talk about your product or service, sure. But when your customers do, well, that’s an entirely different thing—and that's precisely what testimonial videos are all about. These real-life success stories are like a warm hug for your brand, showcasing the tangible impact your products or services have had on people's lives.
Behind-the-Scenes Videos: These have the same appeal that draws people to reality shows. Whether it's a sneak peek into your creative process, a day in the life of your team, or a tour of your workspace, these videos offer a glimpse behind the curtain, humanizing your brand and forging connections with your audience. And here's the best part—85% of consumers want to see more video content from brands.
Tutorial and How-To Videos: Need to train your employees or show your customers how to use your product? A how-to is like a roadmap to success, offering step-by-step instructions and pro tips to help your audience overcome common challenges. Research shows that 68% of people say they'd prefer to learn about a new product or service through a short video.
Live Videos: Ready to take your audience on a wild ride in real time? Live videos offer the same suspense as a live performance. And whether you're hosting a Q&A session, launching a new product, or giving an exclusive behind-the-scenes tour, live videos offer an authentic and interactive experience that captivates viewers and generates up to 10 times more comments than regular videos. So, if you're looking to spark meaningful conversations and connect with your audience, live videos may be for you.
Interactive Videos: Want to take engagement to the next level and turn passive viewers into active participants? Look no further than interactive videos. Whether it's quizzes, polls, or clickable hot spots, these immersive experiences empower your audience to dive deeper into your content—while also increasing viewing time by up to 47%.
Animated Videos: Animated videos are grown-up version of the cartoons you may have watched as a kid. This format has SO many applications and is ideal for delivering a message if you don’t have video footage, if you need to make your topic more interesting, or if you want to simplify a complex idea. They can include text, illustrations, images, sound, and music and are ridiculously versatile. We’ve produced everything from dignified, image-driven animations for formal galas to quick brand stories and training content using this technique.
Case Study Videos: Ready to let your success stories do the talking? Customer case study showcase real-world examples of how your products or services have transformed lives and businesses. Whether it's a heartfelt testimonial or a deep dive into the nitty-gritty details, these videos offer social proof that speaks volumes to your audience.
Your video team can help you determine what kind of videos are right for your needs. So get creative, experiment with different formats, and let your brand's personality shine through. With the power of video on your side, the sky's the limit.