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People align themselves with brands THAT SHARE THEIR interests and values.

Sharing your “why” helps connect people to your brand.

It reveals your values, which draws like-minded customers.
It builds trust by making your brand more personal.
It sets you apart from your competitors.
It attracts employees who share your vision and values.
It can inspire loyalty.

Here are some BUSINESSES THAT CONVEY THEIR WHY

Apple Inc.

Apple's mission is to "bring the best user experience to its customers through its innovative hardware, software, and services." Their "why" revolves around challenging the status quo and thinking differently. They focus on design, simplicity, and the empowerment of individuals through technology.

Patagonia

Patagonia is a well-known outdoor clothing and gear company with a clear "why" – to "build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis." They promote environmental activism and have a strong commitment to sustainability.

Tesla

Tesla's mission is "to accelerate the world's transition to sustainable energy." Their "why" is built around reducing carbon emissions and combatting climate change by creating electric vehicles and renewable energy products. They've attracted a loyal following of environmentally-conscious customers.

TOMS

TOMS is known for its "One for One" model, where for every product purchased, they donate a product or service to people in need. Their "why" is built around making a positive social impact by giving away millions of shoes, eyeglasses, and clean water systems.

Starbucks

Starbucks is known for its desire to support ethical sourcing and environmental sustainability. Their "why" revolves around "inspiring and nurturing the human spirit—one person, one cup, and one neighborhood at a time."

It’s easy to forget the importance of communicating your “why” in the flurry of deadline-driven projects—because it rarely shows up on those to do lists. Maybe now’s a good time for you to take a look at your most visible channels and ask how well you are communicating your “why.”

Here’s a link to ours!