Why do we rely on images so heavily in communication? Because we understand how they impact the brain.

Here's a too often overlooked recruiting strategy: showcasing the “why” behind your work. Finding and persuading the best talent is competitive, and requires more than advertising the position, providing a job description, or detailing benefits and compensation. Most people are looking for a sense of purpose and connection in their work—so that should be a central part of any recruitment communication.

If you’re ready to level up your video content game, the next step is figuring out what kinds of videos will fit your goals.

Here are just a few of the video options to consider:

People choose brands that they connect to emotionally. At the heart of this connection is often an origin story—or something similar that reveals the "Why?" behind a brand.

If you’re not comfortable on camera, that is OK. We get it. We’ve produced 700 videos and rarely is the interviewee someone who loves being on camera. We have numerous tried-and-true methods we use to ensure a quality outcome and we'll coach you through and give reminders if needed along the way.

We take the worry out of producing a video by providing you with the essential elements to make a video designed to increase customer engagement and grow your business.

With decades of experience and a history of keeping our promises, we'll deliver your video on time, on target, and on budget.

Check out our list of video options.

Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.

Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.

You already know the importance of telling your story.

But do you know how to make sure your story will lead to that “ah-ha” moment with your audience? Do you know how to make it rise above so-so storytelling and leave your audience touched, persuaded, or engaged?

At the heart of great storytelling are two things: identifying the right story, and telling it well.

Most leaders are hesitant to appear on camera—it’s normal. But a good video team can change that, making it possible for you to use this vital tool in ways you never thought possible.

Here's what a good video communication team can do for you:

ICW used a video awareness campaign to educate the state legislature about the importance of college funding for students attending private schools in Washington state.

Too often companies invest in video—then don't get it in front of their intended audience.

If you have a good video distribution plan, video is an unparalleled communication tool. But if not, you're wasting money. 

Here are just a few more common mistakes to avoid:

We know that stories are what move the human heart. This has been true since the dawn of time, and is true for individuals as well as businesses. As humans, we are especially drawn to stories that feel true, authentic, and well-told. And when delivered with the power of music, motion, and imagery via video, a story’s impact is multiplied.

Since trust is vital to successful business transactions, creating tools that build trust should be part of a company's communication strategy. 

Video is a particularly good tool for this, for several reasons:

It’s easy to celebrate the completion of your new video and think that it will now magically get seen by the right people. But this is generally not the case. Knowing how to distribute your video is essential to making it work hard for you.

In today’s market, video marketing is an essential—and nothing works like a riveting patient story.

But not all patient video stories are created equally. Some feel flat, boring, too promotional or too predictable, while others depict a relatable experience and compel the viewer to feel connected to the organization.