A great photograph typically combines several key elements that capture the viewer's attention and evoke emotion or interest. Here are some factors that contribute to making a photograph exceptional:
How Your Brand Visuals Impact Your Viewer's Brain
A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.
Brands are built one impression at a time and in ways that most people aren’t even aware of.
Use Our Logo Checklist to Avoid Common Logo Missteps
A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
Discover 12 Secrets of a Winning Website
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Powerpoint Trends To Help You Make a Killer Presentation
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11 Reasons To Update Your Website
Six Ways to Know if Your Visual Brand Standards Are Working
Graphic standards are designed to create visual cohesiveness for your brand. But their usefulness can vary widely depending on how old they are, how robust they are and how they’ve responded to changes in your world.
Here are six questions to ask to see if your graphic standards are still serving you well—or if they need an update.
Is Poor Design Costing You Sales? It Could Be.
The Power of Images to Activate the Brain
Shady Grove Medical Center Campaign Wins A Gold Aster Award
How to Make the Most of Your Big Announcement
Shady Grove Medical Center has recently introduced the construction of a new tower building, with a focus on providing patient-centric care and innovation. The advertising campaign by CMBell showcases the hospital's cutting-edge technologies and medical advancements through captivating visuals and compelling narratives, representing the hospital's transformative journey.
Level-up Your Website With These 12 Tips
A Look Inside an Award-Winning Community Awareness Campaign
What goes in to making a campaign that gets noticed—and creates awareness?
Lots of decisions! Here are some of the reasons behind the campaign we created with the Walla Walla County Department of Community Health, as part of their work to prevent suicide, provide access to mental health resources, de-stigmatize mental health issues, create awareness about the dangers of fentanyl, and prevent opioid use.
14 Tips for Creating a Winning Logo
First Impressions: Why Outstanding Design is Important for Your Business
How COVID Made Us Better Communicators
Take the First Step Towards Getting a Winning Website
Creating a new website can easily slip into the “not today” category, and for good reasons.
It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?
Color Psychology: Blue is the Color of Calm and Constancy
Maybe there's a reason that blue is the #1 choice for corporate branding and identity, as many hope to cash in on the intrinsic belief that blue represents constancy, quality, and achievement. It does seem to be a color that many executives like—and as you can see, we’ve used it for our own brand because of its classic, timeless appeal.