Marketing, Social Media, Web
Kari Arns
Is Digital Adversiting or SEO More Important ...

How Search Engine Optimization Works

First, let’s clarify the terms. SEO refers to Search Engine Optimization, which creates organic reach as people search for businesses like yours.

Is Digital Adversiting or SEO More Important for Growing my Business?
Design, Marketing
Kari Arns
What Makes a Great Image? It's Not Just One ...

A great photograph typically combines several key elements that capture the viewer's attention and evoke emotion or interest. Here are some factors that contribute to making a photograph exceptional:

What Makes a Great Image? It's Not Just One Thing.
Marketing, Design
Kari Arns
How Your Brand Visuals Impact Your Viewer's ...

A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.

Brands are built one impression at a time and in ways that most people aren’t even aware of.

How Your Brand Visuals Impact Your Viewer's Brain
Design, Marketing
Kari Arns
Use Our Logo Checklist to Avoid Common Logo ...

A new logo can become a memorable, recognized symbol that represents and elevates your brand.

But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.

That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.

Use Our Logo Checklist to Avoid Common Logo Missteps
Design, Web, Marketing
Kari Arns
Discover 12 Secrets of a Winning Website

A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.

Discover 12 Secrets of a Winning Website

Social Media

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Why Social Media Posts Fail: 10 Common Pitfalls and How to Avoid Them

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Why Social Media Posts Fail: 10 Common Pitfalls and How to Avoid Them

Have you developed some great visual content for your social channels, but failed to get the results you hoped for?

This can happen when a business focuses on the visual content but fails to attend to some other equally important aspects of their social media strategy.

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How to Make the Most of Your Big Announcement

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How to Make the Most of Your Big Announcement

Shady Grove Medical Center has recently introduced the construction of a new tower building, with a focus on providing patient-centric care and innovation. The advertising campaign by CMBell showcases the hospital's cutting-edge technologies and medical advancements through captivating visuals and compelling narratives, representing the hospital's transformative journey. 

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10+ Social Media Post Ideas That Can Increase Engagement [Infographic]

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10+ Social Media Post Ideas That Can Increase Engagement [Infographic]

DEVELOPING ENGAGING CONTENT is one of the biggest challenges of digital communication. With so much content vying for our attention, there are tried and true ways to capture and hold a viewer's interest.

Visuals are an essential element for any post, and because the brain is attuned to motion, using video almost always increases engagement.