Web, Marketing
Kari Arns
Why Campaign Landing Pages are the Best Practice

Campaign landing pages are widely considered a best practice for advertising campaigns, and there’s solid reasoning and evidence behind this. Here’s why:

Why Campaign Landing Pages are the Best Practice
Marketing, Social Media, Web
Kari Arns
Is Digital Adversiting or SEO More Important ...

How Search Engine Optimization Works

First, let’s clarify the terms. SEO refers to Search Engine Optimization, which creates organic reach as people search for businesses like yours.

Is Digital Adversiting or SEO More Important for Growing my Business?
Design, Marketing
Kari Arns
What Makes a Great Image? It's Not Just One ...

A great photograph typically combines several key elements that capture the viewer's attention and evoke emotion or interest. Here are some factors that contribute to making a photograph exceptional:

What Makes a Great Image? It's Not Just One Thing.
Marketing, Design
Kari Arns
How Your Brand Visuals Impact Your Viewer's ...

A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.

Brands are built one impression at a time and in ways that most people aren’t even aware of.

How Your Brand Visuals Impact Your Viewer's Brain
Design, Marketing
Kari Arns
Use Our Logo Checklist to Avoid Common Logo ...

A new logo can become a memorable, recognized symbol that represents and elevates your brand.

But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.

That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.

Use Our Logo Checklist to Avoid Common Logo Missteps

digital media

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How To Get Your Video Seen By More People

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How To Get Your Video Seen By More People

Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.

Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.

Are You Losing Customers Because of Your Website?

Are You Losing Customers Because of Your Website?

If you’re in business, it’s likely that more prospective customers will visit your website than your actual storefront. In fact, your online presence is a vital determinant in whether visitors will buy from, support, work for, or donate to your cause.

Creators of great websites understand this and artfully use the tools that can convert your visitor into a customer. You can too.