Marketing, Social Media, Web
Kari Arns
Is Digital Adversiting or SEO More Important ...

How Search Engine Optimization Works

First, let’s clarify the terms. SEO refers to Search Engine Optimization, which creates organic reach as people search for businesses like yours.

Is Digital Adversiting or SEO More Important for Growing my Business?
Design, Marketing
Kari Arns
What Makes a Great Image? It's Not Just One ...

A great photograph typically combines several key elements that capture the viewer's attention and evoke emotion or interest. Here are some factors that contribute to making a photograph exceptional:

What Makes a Great Image? It's Not Just One Thing.
Marketing, Design
Kari Arns
How Your Brand Visuals Impact Your Viewer's ...

A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.

Brands are built one impression at a time and in ways that most people aren’t even aware of.

How Your Brand Visuals Impact Your Viewer's Brain
Design, Marketing
Kari Arns
Use Our Logo Checklist to Avoid Common Logo ...

A new logo can become a memorable, recognized symbol that represents and elevates your brand.

But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.

That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.

Use Our Logo Checklist to Avoid Common Logo Missteps
Design, Web, Marketing
Kari Arns
Discover 12 Secrets of a Winning Website

A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.

Discover 12 Secrets of a Winning Website

website

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How To Get More Than You Paid For From Your Web Vendor

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How To Get More Than You Paid For From Your Web Vendor

As a client, you may not realize how much you can do to get the most for your investment. The place to start is with an understanding of how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website. Usually, they will include some time in their estimate to allow for good ideas to emerge in the creative process that can't be anticipated. That's good. 

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Take the First Step Towards Getting a Winning Website

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Take the First Step Towards Getting a Winning Website

Creating a new website can easily slip into the “not today” category, and for good reasons.

It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?

9 Tips on Finding a Web Vendor That Can Take Your Website to the Next Level

9 Tips on Finding a Web Vendor That Can Take Your Website to the Next Level

The new year is a good time to take a fresh look at your website—your front door to business—and ask “is it helping my business grow, or standing in the way of growth?”

If you’re not quite there yet, the right web development firm can help you take your website to the next level—and in the process, make it easy, painless, and affordable to give your website a true competitive advantage.

Are You Losing Customers Because of Your Website?

Are You Losing Customers Because of Your Website?

If you’re in business, it’s likely that more prospective customers will visit your website than your actual storefront. In fact, your online presence is a vital determinant in whether visitors will buy from, support, work for, or donate to your cause.

Creators of great websites understand this and artfully use the tools that can convert your visitor into a customer. You can too.

Is Your Company's Online Presence Working? The Quick Test

Is Your Company's Online Presence Working? The Quick Test

For most businesses, it’s very likely that customers will interact with your company more online than in-person. It's also the case that nearly everyone searching online for your type of business won't get past the first page of Google results; and once they visit your website, they won't stick around if they can't immediately find what they are looking for.