Today's customers have very little patience for a so-so digital experience—so here are 12 ways to make their journey through your website easy, interesting, and relevant.

Add Call to Action buttons throughout the site.
Make your images more compelling. Images are what viewers first see (and sometimes the ONLY thing they'll look at), so don't scrimp on photos and videos.
Check your site on mobile, tablet, and desktop. It should work flawlessly on all three.
Show, don't tell. Make sure your viewer can see every relevant aspect of your product or service. And whenever possible, use images instead of words to tell your story.
Use advanced design techniques to deliver your brand's message. A viewer's brain evaluates a brand based on subtle things like fonts, colors, design, and images—before they ever read copy.
Make sure your site is easy to navigate, and lead with your most popular content. Easy hack: test it with people unfamiliar with what you're selling and see how long it takes them to get to their destination.
Watch your analytics to see where your visitors are going most often. Then look for ways to get them there more easily.
Trim, bullet, create lots of subheads, and use call-outs in your copy. Writing for the web is not like other writing—it must be shorter and punchier.
Include testimonials with pictures.
Make sure it is ADA-compliant, so it is accessible to everyone.
Build your site with Search Engine Optimization (SEO) in mind.
Include a translation option, if your customers speak multiple languages.