What visuals will the best presenters be using in 2025?
Here are a few we’re betting on:
1. Use Minimalistic Design
Is this a response to a complex, visually crowded world? We think so. This offers an oasis to viewers who battle communication fatigue.
Focus on clean, simple slides with plenty of white space.
Use bold typography and limited color palettes.
Emphasize readability and avoiding clutter.
Make only 3-4 points on each slide.
2. Choose Data Visualization When Possible
Increase your use of infographics, charts, and graphs. Remember that visual content communicates much more quickly than text. If you need to convince someone of this, have them describe a painting in detail and then compare it to looking at the same painting. How quickly did you digest the image vs. the text?
3. Include Motion
Incorporate high-quality videos, animations, and GIFs to make presentations more dynamic. Lean towards subtle movements, punctuated by more dramatic ones.
4. Deploy Storytelling Savvy
Create a compelling narrative to keep the audience engaged.
Use storytelling techniques to make content more relatable and memorable. Starting with a story is always a good play!
5. Create Mobile-Friendly Designs
Since presentations are sometimes viewed separately from the originating event, think mobile when designing yours.
Ensure that slides are responsive and adapt to different screen sizes.
6. Observe Typography Trends
Use modern, readable, and bold fonts to capture attention and convey the message hierarchy.
7. Include Custom Illustrations and Icons
Use unique, custom-made illustrations and icons to add a personal touch.
When possible, move away from generic stock images to more personalized visual content.
8. Use Arresting Photos
The brain loves a visual feast. So give your audience this and don’t scrimp on photos.
9. Lead with Your Why
Transform your facts into something that has a personal impact on the listener.
Connect with your audience’s emotions.
10. Simplify Content
Remember that presentation where the person has an excel spreadsheet on his slide, and says “And you can see by this that …..” And of course, you have no idea how they arrived at their conclusion or where on the slide you should look to help you understand it?
Client-supplied illustrations