A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.
It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:
Many cultural, arts, and technological events influence trends in PowerPoint presentations. Here are some that we’re seeing
A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
Graphic standards are designed to create visual cohesiveness for your brand. But their usefulness can vary widely depending on how old they are, how robust they are and how they’ve responded to changes in your world.
Here are six questions to ask to see if your graphic standards are still serving you well—or if they need an update.
Shady Grove Medical Center has recently introduced the construction of a new tower building, with a focus on providing patient-centric care and innovation. The advertising campaign by CMBell showcases the hospital's cutting-edge technologies and medical advancements through captivating visuals and compelling narratives, representing the hospital's transformative journey.
What goes in to making a campaign that gets noticed—and creates awareness?
Lots of decisions! Here are some of the reasons behind the campaign we created with the Walla Walla County Department of Community Health, as part of their work to prevent suicide, provide access to mental health resources, de-stigmatize mental health issues, create awareness about the dangers of fentanyl, and prevent opioid use.
Creating a new website can easily slip into the “not today” category, and for good reasons.
It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?
Maybe there's a reason that blue is the #1 choice for corporate branding and identity, as many hope to cash in on the intrinsic belief that blue represents constancy, quality, and achievement. It does seem to be a color that many executives like—and as you can see, we’ve used it for our own brand because of its classic, timeless appeal.
The way we adapt to the crowded world of communication is by evaluating a message in a matter of seconds to see if it interests us. If it doesn't, we move on. Your job as a presenter, then, is to make it as rewarding and easy as possible for your viewer to grasp your message.
Here are 10 things you can do right now to improve your PowerPoint or other presentations:
With 87% of agencies having 25 or fewer employees, don't overlook what a small firm can do to produce creative work that gets you noticed, heard, and remembered—and do it fast and affordably.
Finding the right fit is vital when selecting a creative agency. Talent, track record, and creativity can be found in any size agency, but here are some things small firms can offer.
