A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.
It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:
Many cultural, arts, and technological events influence trends in PowerPoint presentations. Here are some that we’re seeing
Here's a too often overlooked recruiting strategy: showcasing the “why” behind your work. Finding and persuading the best talent is competitive, and requires more than advertising the position, providing a job description, or detailing benefits and compensation. Most people are looking for a sense of purpose and connection in their work—so that should be a central part of any recruitment communication.
We take the worry out of producing a video by providing you with the essential elements to make a video designed to increase customer engagement and grow your business.
With decades of experience and a history of keeping our promises, we'll deliver your video on time, on target, and on budget.
Check out our list of video options.
Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.
Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.
CMBell and four of our clients have received awards from the 2020 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world—with 6,000 entries submitted from creative teams in dozens of countries.
You already know the importance of telling your story.
But do you know how to make sure your story will lead to that “ah-ha” moment with your audience? Do you know how to make it rise above so-so storytelling and leave your audience touched, persuaded, or engaged?
At the heart of great storytelling are two things: identifying the right story, and telling it well.
