People choose brands that they connect to emotionally. At the heart of this connection is often an origin story—or something similar that reveals the "Why?" behind a brand.
How to Create an Unforgettable Video Story for Your Business
You already know the importance of telling your story.
But do you know how to make sure your story will lead to that “ah-ha” moment with your audience? Do you know how to make it rise above so-so storytelling and leave your audience touched, persuaded, or engaged?
At the heart of great storytelling are two things: identifying the right story, and telling it well.
8 Unexpected Ways Businesses are Experiencing the Power of Video Storytelling
We know that stories are what move the human heart. This has been true since the dawn of time, and is true for individuals as well as businesses. As humans, we are especially drawn to stories that feel true, authentic, and well-told. And when delivered with the power of music, motion, and imagery via video, a story’s impact is multiplied.
8 Ways to Create Authentic Patient Video Stories
In today’s market, video marketing is an essential—and nothing works like a riveting patient story.
But not all patient video stories are created equally. Some feel flat, boring, too promotional or too predictable, while others depict a relatable experience and compel the viewer to feel connected to the organization.
5 Reasons Your Company Stories Aren’t Growing Your Business
You already believe in the power of story. You’ve seen how it can sell, persuade, compel, inspire—even better than a well-crafted argument. But are your stories helping you build your business?
If not, here are some possible reasons—and tips on what you can do about it:
How Internal Communication Can Prevent Physician Burnout
Engaging physicians is vital—and an area of internal communication that is too often neglected. While health care professionals have a strong impulse to help others, daily work can sometimes make it easy to forget this. That's when engagement slumps, burnout happens and the drive for excellent quality and service wanes.
The antidote? Stories. Not just any stories, but stories that show how a peer is keeping the impulse to serve awake. Stories that remind people of their purpose at work.
Watch and see for yourself. Were you different at the end of this remarkable story?