COMPANY MILESTONES CAN TAKE DIFFERENT FORMS. They can be an anniversary of your opening, the launch of a momentous new offering, or a turning point in your company’s history.
Graphic standards are designed to create visual cohesiveness for your brand. But their usefulness can vary widely depending on how old they are, how robust they are and how they’ve responded to changes in your world.
Here are six questions to ask to see if your graphic standards are still serving you well—or if they need an update.