Design, Marketing
Kari Arns
Use Our Logo Checklist to Avoid Common Logo ...

A new logo can become a memorable, recognized symbol that represents and elevates your brand.

But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.

That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.

Use Our Logo Checklist to Avoid Common Logo Missteps
Design, Web, Marketing
Kari Arns
Discover 12 Secrets of a Winning Website

A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.

Discover 12 Secrets of a Winning Website
Marketing, Design, Web
Kari Arns
6 Reasons to Update Your Branding

It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:

6 Reasons to Update Your Branding
Design, Marketing
Kari Arns
Powerpoint Trends To Help You Make a Killer ...

Many cultural, arts, and technological events influence trends in PowerPoint presentations. Here are some that we’re seeing

Powerpoint Trends To Help You Make a Killer Presentation
Design, Web
Kari Arns
How To Keep Your New Website Project on Budget ...

Worried about cost overruns on your new website? They don’t have to be inevitable. Most cost overruns can be eliminated by good management, if you know how to approach the project. Here are some practical strategies:

How To Keep Your New Website Project on Budget and On Schedule

Web

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How To Get More Than You Paid For From Your Web Vendor

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How To Get More Than You Paid For From Your Web Vendor

As a client, you may not realize how much you can do to get the most for your investment. The place to start is with an understanding of how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website. Usually, they will include some time in their estimate to allow for good ideas to emerge in the creative process that can't be anticipated. That's good. 

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An Inside Look at a Website Redesign

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An Inside Look at a Website Redesign

Have you ever been completely taken in by a website, but couldn’t really say why?

That’s because many of the visual cues are recognized subconsciously, rather than consciously. These include data-driven cues, color, call to action placement, type choice and format, and images.

A good website creator will pay scrupulous attention to these and other tried-and-true techniques when they develop a new website.

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A Behind-the-Scenes Look at a Website and Visual Brand Makeover

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A Behind-the-Scenes Look at a Website and Visual Brand Makeover

Communication has never been more important to businesses and organizations. A company’s website is probably the most important marketing and sales tool available. It’s important to update stagnant designs after five years or more.

CMBell recently redesigned the visual brand for Stella’s Homestead, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.

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Take the First Step Towards Getting a Winning Website

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Take the First Step Towards Getting a Winning Website

Creating a new website can easily slip into the “not today” category, and for good reasons.

It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?

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How To Get Your Video Seen By More People

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How To Get Your Video Seen By More People

Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.

Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.

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How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

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How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

Why are the “Job” and the “About Us” pages so frequently lackluster on business websites?

For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.