Design, Marketing
Kari Arns
Use Our Logo Checklist to Avoid Common Logo ...

A new logo can become a memorable, recognized symbol that represents and elevates your brand.

But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.

That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.

Use Our Logo Checklist to Avoid Common Logo Missteps
Design, Web, Marketing
Kari Arns
Discover 12 Secrets of a Winning Website

A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.

Discover 12 Secrets of a Winning Website
Marketing, Design, Web
Kari Arns
6 Reasons to Update Your Branding

It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:

6 Reasons to Update Your Branding
Design, Marketing
Kari Arns
Powerpoint Trends To Help You Make a Killer ...

Many cultural, arts, and technological events influence trends in PowerPoint presentations. Here are some that we’re seeing

Powerpoint Trends To Help You Make a Killer Presentation
Design, Web
Kari Arns
How To Keep Your New Website Project on Budget ...

Worried about cost overruns on your new website? They don’t have to be inevitable. Most cost overruns can be eliminated by good management, if you know how to approach the project. Here are some practical strategies:

How To Keep Your New Website Project on Budget and On Schedule

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How To Get More Than You Paid For From Your Web Vendor

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How To Get More Than You Paid For From Your Web Vendor

As a client, you may not realize how much you can do to get the most for your investment. The place to start is with an understanding of how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website. Usually, they will include some time in their estimate to allow for good ideas to emerge in the creative process that can't be anticipated. That's good. 

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Take the First Step Towards Getting a Winning Website

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Take the First Step Towards Getting a Winning Website

Creating a new website can easily slip into the “not today” category, and for good reasons.

It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?

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How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

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How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

Why are the “Job” and the “About Us” pages so frequently lackluster on business websites?

For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.

Are You Losing Customers Because of Your Website?

Are You Losing Customers Because of Your Website?

If you’re in business, it’s likely that more prospective customers will visit your website than your actual storefront. In fact, your online presence is a vital determinant in whether visitors will buy from, support, work for, or donate to your cause.

Creators of great websites understand this and artfully use the tools that can convert your visitor into a customer. You can too.

Great Design Is No Longer a Luxury

In some circles, great design is still considered a luxury. But more often than not, this idea is a fatal flaw for a brand.
 
Today’s consumer has sophisticated visual tastes created by the most creative communicators in the world. Their reference point for this is not just your competitors—it’s every message they get from any industry.
 
This is why great design is actually a brand differentiator. Great design provides instant visual cues about your brand that affiliate it with other brands familiar to the viewer—allowing them to decide in as little as a second if they want to further engage with you. The more oversaturated people are with information, the more they rely on these cues as short cuts for adjudicating a product or service. It’s simply an efficient way of navigating information.
 
Here are some common mistakes brands make when they don’t embrace this important truth:

  • Spend heavily on a media buy, but use so-so stock images and design that send the viewer packing after one look.
  • Spend millions on a new building and cheap out on photography. A top-drawer architectural photographer will bring a wow to your image that will pay off handsomely.
  • Invest in new technology or services, then depict them on a visually inferior website.

It’s better to go with less in other areas than to settle for also-ran design.