Design, Marketing
Kari Arns
Use Our Logo Checklist to Avoid Common Logo ...

A new logo can become a memorable, recognized symbol that represents and elevates your brand.

But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.

That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.

Use Our Logo Checklist to Avoid Common Logo Missteps
Design, Web, Marketing
Kari Arns
Discover 12 Secrets of a Winning Website

A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.

Discover 12 Secrets of a Winning Website
Marketing, Design, Web
Kari Arns
6 Reasons to Update Your Branding

It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:

6 Reasons to Update Your Branding
Design, Marketing
Kari Arns
Powerpoint Trends To Help You Make a Killer ...

Many cultural, arts, and technological events influence trends in PowerPoint presentations. Here are some that we’re seeing

Powerpoint Trends To Help You Make a Killer Presentation
Design, Web
Kari Arns
How To Keep Your New Website Project on Budget ...

Worried about cost overruns on your new website? They don’t have to be inevitable. Most cost overruns can be eliminated by good management, if you know how to approach the project. Here are some practical strategies:

How To Keep Your New Website Project on Budget and On Schedule

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How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

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How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

Why are the “Job” and the “About Us” pages so frequently lackluster on business websites?

For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.