Why do we rely on images so heavily in communication? Because we understand how they impact the brain.
Pantone Announces 2021 Color of the Year
If you’re one who gets excited about design trends, Pantone recently announced “Ultimate Gray” and “Illuminating” as the 2021 Colors of the Year.
The Overlooked Sign: Increase Your Business With Better Signage
We designed a window graphic for this medical group in Colorado in an effort help differentiate it from its retail neighbors—and promote the clinic. Walk-in business increased by 333% the first two months, and those who set up appointments because they saw the sign while driving by went up by 380%.
If you’re spending money on media buys but not looking at how well your own signage is working, maybe it’s time to take a second look. It could be your most effective—and least expensive—ad ever.