Why do we rely on images so heavily in communication? Because we understand how they impact the brain.
Graphic standards are designed to create visual cohesiveness for your brand. But their usefulness can vary widely depending on how old they are, how robust they are and how they’ve responded to changes in your world.
Here are six questions to ask to see if your graphic standards are still serving you well—or if they need an update.
You already know that today’s consumer is impatient. Within seconds, we make snap judgments about your brand based on what they see—before they ever read any words.
That’s why great design is so vital to your brand. It isn’t just about creating something beautiful, though that can help.