Getting heard is getting harder. But creating good content continues to be a winning strategy for building strong brands.
Whether you want to build culture, increase employee engagement, or win customers, video outperforms all other media in getting viewed and remembered and should be part of your 2017 brand content strategy.
But don't get caught thinking only of traditional, high-cost video productions. Videos now come in all kinds of styles and price points—some less than you've paid for a traditional print ad. Here are eight popular types to consider:
Pros: Evokes a feeling about your brand through the artful use of visuals and music without narration. This style is less about persuasion and more about connecting you emotionally to the brand. These work well as the hero video for your website's home page.
Pros: Brings your message to life with custom illustrations in almost any style—from casual and fun to sophisticated and stunning. Helps you avoid that moment when you realize that your competitor is using the same stock images that you are.
Pros: Great tool to add humor and fun to a topic that might be complex or less than exciting. Can be produced quickly without the need for images or footage. These are ideal for explaining a process or an idea.
Pros: This unscripted style can make a leader's message more personal or bring to life a customer testimonial. Affordable to produce.
Pros: Lends the credibility of real people doing real life. And who doesn't love a story?
Pros: This is a fast, affordable way to bring simple messages to life using motion graphics and music. Great tool for adding impact to websites, digital ads, and e-letters. In its simplest form, this can make you look smart even if you don't have the time or the budget to get great photos. And it can be embellished with photos or illustrations.
Pros: Nothing reveals the heart of your organization like a story. These can be built with interviews, narration, b-roll, still images, illustrations, and on-screen text using fresh production techniques and arresting music, but the key is often a good interview. This versatile style is the must-have piece in any company's video portfolio and works well for web, special events, fundraising galas, e-letter marketing, and digital marketing.
Pros: Put your old-school PowerPoint presentation on steroids by reinterpreting it as a video rich with visuals, music, and narration. Good for selling an idea, strategy or vision to employees, customers, and shareholders.
Wondering how video can help your brand get noticed? Let's talk.