Design, Marketing
Kari Arns
Use Our Logo Checklist to Avoid Common Logo ...

A new logo can become a memorable, recognized symbol that represents and elevates your brand.

But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.

That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.

Use Our Logo Checklist to Avoid Common Logo Missteps
Design, Web, Marketing
Kari Arns
Discover 12 Secrets of a Winning Website

A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.

Discover 12 Secrets of a Winning Website
Marketing, Design, Web
Kari Arns
6 Reasons to Update Your Branding

It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:

6 Reasons to Update Your Branding
Design, Marketing
Kari Arns
Powerpoint Trends To Help You Make a Killer ...

Many cultural, arts, and technological events influence trends in PowerPoint presentations. Here are some that we’re seeing

Powerpoint Trends To Help You Make a Killer Presentation
Design, Web
Kari Arns
How To Keep Your New Website Project on Budget ...

Worried about cost overruns on your new website? They don’t have to be inevitable. Most cost overruns can be eliminated by good management, if you know how to approach the project. Here are some practical strategies:

How To Keep Your New Website Project on Budget and On Schedule

executive communications

20 Questions to Ask Your Next Communication Candidate—Before You Hire

20 Questions to Ask Your Next Communication Candidate—Before You Hire

Looking to hire a new communication team leader?

Hiring for a communication position—and wishing you could dig a bit deeper than the standard interview questions? You know, the ones that ask about strengths and weakness, career plans, and why they are interested in this particular position.

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Trust of CEOs Has Never Been Lower: Here Are 9 Tips on Communicating to Build Trust

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Trust of CEOs Has Never Been Lower: Here Are 9 Tips on Communicating to Build Trust

Trust is the currency of leadership. It’s what inspires others to follow, support, and engage in a leader’s vision.

But there is troubling news on this front: this precious asset is in steady decline, with only 37% of the general population saying that CEOs are credible, according to the Edelman Trust Barometer, a global study with 33,000 respondents

This general mindset of distrust filters into the workforce of every organization—even into those with high trust factors. That’s why understanding how to use communication to build trust is such a timely skill to cultivate—and one that almost every leader can improve upon.