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Work
Marketing
Branding
Video
Social Content
Web
About
Blog
Coaching
Contact
FREE CONSULTATION
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Website Pricing Form
Logo Worksheet
Video Worksheet
Logo Worksheet
Date
MM
DD
YYYY
Person Submitting Request
*
First Name
Last Name
Email Address
*
Phone
*
(###)
###
####
Company Name
*
Logo Questions
1. Describe target audience demographic (age, gender, ethnicity—please specify which ethnic groups):
2. Indicate target markets (cities, states):
3. Describe the desired image you want, listing attributes in order of priority:
4. Please provide at least three examples of logos you like:
5. If this is a redesign of a previous logo, what things about your old logo were not working?
(If this is a redesign, please provide us with your current logo.)
6. What key words come to your mind when thinking of your business?
7. What images or symbols come to your mind when thinking of your business?
8. Describe any competitive background information that would impact this:
9. Are there any images or symbols you wish to avoid?
Design Preferences
1. Are there certain colors that your organization uses now to reflect your image?
Yes
No
If yes, what are they?
2. Do you wish to continue this color palette?
Yes
No
3. Are there color families that you prefer? If so, please indicate.
4. Are there colors families that you want to avoid? If so, please indicate.
5. Are there other features, such as embossing, that you want to incorporate in the design?
6. Which is more important:
Cost
Having some special printing features like embossing
7. Indicate which descriptions most reflect the look and feel you would like your logo to have (select top two):
Traditional
High-Tech
Warm and approachable
Fun
Timeless
Classic
Professional
Contemporary
Innovative
Other
If other, please specify:
8. In addition to letterhead and business cards, how else will the logo be used:
Signage (buildings, directional, vehicle)
Office forms (fax sheets, mailing labels, invoices, PO’s, checks)
Advertising (print, television)
Fleet (vehicles)
Web
Apparel
Other
If other, please specify:
9. Do you wish to have us develop your logo using a specific number of ink colors?
This impacts your printing costs. You may wish to get prices on printing your letterhead early on in the process, so you can determine how much difference there is between printing a four-color and a two-color letterhead.
4-color (also known as full color)
3-color
2-color
1-color
Black and white
10. Do you have a printer you currently use for letterhead and other printed material? If so, please provide contact information. (This determines capabilities and file types)
Optional: Letterhead Package
If you have chosen the option of applying the logo to a letterhead package (stationery, business card and envelope), fill out this section. Please provide samples of stationery, business cards, envelopes, ads and printed materials that you are currently using.
1. What is the most important information that you’ll need to include as options on the business card design?
(Please provide us with samples of your current business cards that show a typical amount of desired content.)
Name
Titles
Department
Email address
Website address
Cell phone
Pagers
Home phone
Office phone
Fax
Tagline
Other
If other, please specify:
2. List your company name/address/website (please use zip + four code if you wish to include that).
3. Are there foreign language requirements? Indicate what these are.
4. What typefaces do you currently have available with your computer?
DELIVERABLES
CMBell does not provide original design files to clients. We will provide electronic print-ready files to you and to the printer of your choice.
Thank you!
