Video Worksheet · CMBell · CMBell
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Work
Marketing
Branding
Video
Social Content
Web
About
Blog
Coaching
Contact
FREE CONSULTATION
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Website Pricing Form
Logo Worksheet
Video Worksheet
Video Worksheet
Date
MM
DD
YYYY
Person Submitting Request
*
First Name
Last Name
Email Address
*
Phone
*
(###)
###
####
Company Name
*
Background
1. Describe target audience demographic (age, gender, ethnicity—please specify which ethnic groups):
2. What do you want your audience to understand when they have viewed your video?
3. What behaviors do you want to inspire in viewers?
4. How do you want viewers to feel after viewing the video? Please provide links to several examples of videos you like:
5. What key messages do you want this video to convey?
6. If you have specific points you’d like to include in the video, please list these here:
7. Would you like a call to action to be included? If so, please tell us what you’d like that to be. (Ex: Call XXX-xxxx for an appointment. Or click here to apply.)
Design and style preferences
1. Are there any particular colors we should avoid or be sure to use?
Yes
No
If yes, what are they?
2. Does your company have graphic standards or branding guidelines that are to be followed? If so, please provide a copy and email to Darlab@cmbell.com, and indicate here when that will be completed.
3. Indicate which descriptions most reflect the mood you would like your video to have (select top two):
Traditional
High-Tech
Spa-like (calm, peaceful, soothing)
Fun
Timeless
Classic
Authoritative
Entertaining
Professional
Contemporary
Innovative
Vibrant
4. Do you wish to have us select a particular type of music for the video background—or would you like us to choose something based on the overall feel and objectives? If you have a style in mind, please describe:
Classical
Contemporary
Upbeat
Calming
Intense
CMBell Company can make recommendations
5. There are a variety of video styles. These include any combination of the following:
Still photos, Illustrations, Video footage (interviews, b-roll, etc.), Text, Music, Narration
Let CMBell Company recommend the format best suited to your goals and budget.
Specify your own format.
6. If narration is selected, please indicate voice talent preferences (age, gender, attributes):
7. Indicate which of the following you already have that could be supplied to us:
High quality photos
Video footage
8. Please indicate if you have strong feelings about NOT using one of the following:
Stock images
Custom photo shoot
Client-supplied images
If a photo shoot is desired, will you hire, schedule and coordinate photographer or would you like CMBell Company to do so?
If you have desired photos you’d like to use, please provide these to CMBell in highest resolution available.
Indicate which ones are “must use” shots. Ensure that releases have been obtained. It is the client’s responsibility to ensure that no photos are provided which would violate HIPPA or other privacy laws. Ensure that images represent your organization in the way you desire (dress, accessories, piercings, tattoos, badges, etc.).
Technical Specifications
1. Final intended us of video:
Web
Facebook
YouTube or Vimeo
Live presentations
In-house monitors or TVs
Other
If other, please specify:
2. Desired finished length:
1 – 2 minutes
2 – 5 minutes
CMBell Company can recommend based on budget and goals
Other
If other, please specify:
3. What type of equipment will you be using to play the video—if any?
PC
DVD player
Blu-ray player
MAC
Other
If DVD/Blu-ray player, please specify make and model. If other, please specify:
4. File formats you’ll need:
A Note About File Formats: mov files are the most commonly used format for Web use. High definition .mov files also work well for presentation if you are using the most current version of Windows Media Player or QuickTime software. mp4 files are a standard file format used for uploading videos to the Web or other social media channels (Facebook, YouTube, etc.) Both of these file formats will play on current versions of Windows Media Player or QuickTime software. If you do not have this software on your computer, it can be downloaded for free. If you will be playing the video on a DVD or Blu-ray player or other equipment that is not listed above, it is important that you provide the specific type of equipment you will be using to CMBell. If other file format types are required besides .mov and .mp4 for this type of other equipment, additional fees will be charged as this requires a different type of process.
mov HD (High definition QuickTime file)
mp4 HD (High definition standard compressed video format)
Other
If other, please specify:
5. Please select how you’d like the video delivered to you:
DVD
CMBell Dropbox link
Other
If other, please specify:
Deliverables
*
CMBell does not provide original design files to clients. We will provide appropriate electronic files for your final intended use. Additional fees can apply if special formats are requested.
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