Your annual report audience may have different content viewing preferences.
Some may prefer a print version, while others would rather interact digitally or watch a high-level video summary of the message.
That's why we recommend this three-part package—to increase engagement with a broader audience.
Example: We partnered with Providence St. Mary Foundation to design an easy-to-browse annual report rich in graphics.
Pros: It's less likely to disappear in an email feed and more likely to be picked up at the viewer's leisure or set aside to read later. A strong cover design can make it stand out in a stack of mail.
Cons: Expensive to print and mail. Takes longer to deploy due to printing and mail delivery.
More examples: See them here.
Digital
Example: No, we're not talking about Flipbooks or PDFs, but a dedicated landing page, like this site we created for Inland Empire Health Plan’s annual quality report.
Pros: This format is easier to browse than print, allows for video (which always improves engagement), and is quick and inexpensive to deliver. It's also ideal for use on digital channels and in e-letters. See the full site here.
Cons: We're hard-pressed to think of any—can you?
Video
Pros: The most engaging format because it includes motion, music, and all the things brains love. It's shorter and more visually interesting, so requires less brainpower to process. It's also memorable and easy to distribute on your digital channels, website, in e-letters—and at in-person presentations (think meetings for employees, stakeholders, and board members).
There are many formats and price points available—from simple animations with on-screen text to narrated versions,
Cons: Can't go as in-depth as print.
Want to reach more people with your story?
Nothing can tell your story as powerfully as video. Let us help you create a video annual report that can grow your business.