A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
A good business website serves as an effective tool for attracting customers, providing information, and facilitating business operations.
It's definitely worth considering! Businesses often benefit from a branding update if they are evolving or want to stay relevant in a fast-changing market. Here are some signs it's time to refresh your brand:
Many cultural, arts, and technological events influence trends in PowerPoint presentations. Here are some that we’re seeing
Your annual report may be your most important communication tool—It offers a snapshot of company performance, shows how you're creating value for your stakeholders, and offers a glimpse into the purpose that drives your organization.
To get the most from your investment, design your annual report as both a marketing tool and a reporting tool that can reach shareholders, employees, and customers.
The days of a one-size-fits-all channel are gone. As many as five generations with diverse communication appetites make up today’s workforce—making the job of the communicator increasingly complex. Some workers are at desks and access email, while others rarely do. Reaching them all requires using a wide range of channels and multiple deliveries of the same message. Here are the most popular channels being used for internal communication.
![17 Top Internal Communication Channels [Infographic]](https://images.squarespace-cdn.com/content/v1/520ae1d7e4b0734e32e175ff/1644349392378-0W244HZWPTH6YYLTJLAD/Internal%2BCommunication-2+comp.jpg)