CHALLENGE: A for-profit hospital opens luxurious new OB unit nearby, resulting in declining market share for Littleton Adventist Hospital. The hospital needed to reverse declining market share, but without building a new facility.

SOLUTION: Find a compelling message that is true for the hospital's OB services, and deliver it in fresh ways using digital and traditional media. Create a value proposition that speaks to expectant moms—and deliver it using multiple channels. At the core, create a carefully-crafted digital campaign landing page that tells their story, connects with their audience and showcases one of their newborns each month. Drive traffic to the site via supporting media including elevator wraps, building wraps, social media, Pandora ads, direct mail and print.

RESULT: Declining market share reversed, with deliveries moving up 22% over projected, paying for the campaign many times over and reclaiming market leadership. Physician loyalty enhanced as well.