When Is A Small Creative Agency Right For You?
Finding the right fit is vital when selecting a creative agency. Talent, track record, and creativity can be found in any size agency, but here are some things small firms can offer.
1. LEAN
With trimmed-down teams, a small firm doesn't have hefty overhead to support. You can often get more with fewer dollars.
2. FAST
Free from cumbersome bureaucracy, small firms can get your message into your market fast.
3. ATTENTIVE
Being a big client in a small firm will get you a level of attention you're less likely to get if you are a relatively small client for a big firm. Often, it means that senior talent will be more involved in your account.
4. SCRAPPY
When small agencies win against big firms, it isn't because of their name—but their work. This fuels an intense culture of creating client successes.
5. AGILE
Don't assume small agencies can't scale. Often, they have carefully curated talent outside of their core team to allow for fast scaling—keeping labor costs low but allowing for immediate expansion if needed.
With 87% of agencies having 25 or fewer employees, don't overlook what a small firm can do to produce creative that gets you noticed, heard, and remembered—and do it fast and affordably.
